Think of the last time you went somewhere overseas. Maybe it was to Fort Lauderdale, Orlando or London. Or maybe it was a cruise. What made it worthwhile? How did you measure its value in relation to its cost? In all likelihood, it was the specialness of the memories you shared with friends and relative, even after many year. Just listen to a grandmother share the memories of her honeymoon in Acapulco decades ago with her teenage grand-daughter. The gleam in her eye transforms her whole face. The cost of the trip was well worth whatever it was.

The business of Tourism is all about the creation of memories.

The way memories are shaped for a tourist – including you and me when we travel – is by getting the inside story of the lives and stories of the people in the places they visit. They get to experience the special places, share the unique history and lifestyle of those people. And the door through which visitors are invited into these inner stories are the stock of attractions created to share that story.

  • Tours, the most important attraction, provide safe, guided access to the unique and special details of local life.
  • Events bring them to places where they can be exposed to local lifestyle and customs.
  • Resorts expose special natural or man-made attractions while hosting visitors.
  • Retail attractions are the point-of-sale for the creative output of the community.


This is how the visitor gets what every tourist has always looked for– memories and tales to share with those they love.

I hear you asking, “But how does this affect the economy?”

Well, attractions require a wide range of skills, from business planners to architects and their many consultants, from human resource training and supply to creative consultants and performers, from marketing and promotional specialists to producers and many others. Attractions are one of the most potent ways for a tourist destination to provide employment and build wealth while building market success.

They are, indeed, “economic indicators”.